Meet AIU Faculty/Staff
Dr. Sabrina Segal describes herself as "an entrepreneur at heart, engaging start-ups in retail, publishing, and consultancy, all the while keeping in mind that business is about people, and the world they shape." She's been teaching marketing at American InterContinental University Online since 2002 and has won several awards for her efforts. Even more impressive, she regularly receives fan mail from former students who were, and continue to be, inspired by her energy, good humor, and dedication.
Dr. Segal's own educational background indicates the breadth of her academic knowledge and the international flavor she brings to marketing, teaching, and life in general. She earned a Bachelor of Science in Language (Russian) from Georgetown University, then a Master of Business Administration from the University of Hartford and completed her Doctorate of Business Administration in Marketing at Nova Southeastern University. She has published a number of works on culture, organizational commitment, and online education and has also been a teacher and administrator with Keiser Collegiate Systems and Nova Southeastern University.
A successful entrepreneur and marketing consultant to several businesses, Dr. Segal not only has a deep understanding of marketing theory, but operates on the cutting edge of the industry. This experience is often referenced in her classes. "I've frequently asked students how they would handle some of the real world challenges that I've faced in my consulting work," Dr. Segal said. "And being on the front lines enables me to keep my students abreast of all the rapid changes within the industry."
"I can't think of anyone who wouldn't benefit from an education in marketing. The ideals behind it are so telling of the human condition and reveal insights into our behavioral patterns. The more you know about marketing, the more you know about life."
Perhaps Dr. Segal has a point. As she observed, "No matter what your profession or industry, moving forward in your career is all about innovation and the creation of new ideas. Marketing students emerge from class as forward-thinkers and brainstorming experts. At AIU Online courses are specifically designed to encourage team interaction on projects as well as bring out individual creativity. In marketing, contributing to the development of strategic campaigns and creative executions as a team member is the key to success. Indeed, the ability to build ideas within a team structure is important whatever field you are in."
The marketing course at AIU Online offers students another benefit. "Professional marketers must develop campaigns within weeks," Dr. Segal noted, "just as they must in our marketing courses. So our concentrated time frame actually gives students a classroom experience that reflects how work is done on the job."
But to Dr. Segal the biggest advantage an education in marketing at AIU Online provides is the chance to learn in an environment where each student is valued and given as much support as possible. "I try to make every class interesting, exciting, and fun. Yet there's no denying that the material we cover is complex and expectations are high. So it's important for students to know that at AIU Online you won't just be a number. We'll get to know you, support your aspirations, and try to find the best way to help you achieve success."
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